A. Visual identity
A mark and a typeface that work as a system, then guidelines so everyone applies it the same way.
- Logo and monogram
- Brand guidelines
- Business stationery
- Brand applications
Graphic and brand designer · Ottawa
A brand is read before it is seen
In a few words
I always start with words. I look for what a brand needs to say, then I draw the mark, the type and the images that carry it.
Selection 2025-2026
Selected
work
These are only the covers. The stories are right beside them.All projects
Services
Everything a brand shows goes through the same hands. So it speaks with one voice.
B. Web and UI/UX design
User journeys and interfaces designed to be read quickly, on a large screen as well as on a phone.
- User journeys (UX)
- App interfaces (UI)
- Figma mock-ups and prototypes
- Showcase sites and mobile adaptation
C. Editorial and layout
Posters and booklets where the grid serves the text, prepared for the printer.
- Posters
- Booklets and brochures
- Reports and documents
- Prepress
D. Motion design
Animated logos and short clips that give a brand rhythm on social media.
- Logo animation
- Social media clips
- Video titles
- Animated presentations
E. Photography
Portraits and brand imagery, from the shoot to RAW development.
- Portrait
- Events
- Brand imagery
- Retouching and RAW development
Who I am
"Before I draw, I look for what a brand needs to say."
About to graduate in graphic design from Collège La Cité, I work on identity, editorial design and the web with a photographer's eye.
Walid BendaoudGraphic and brand designer · Ottawa
My method
The process
Every project follows 4 steps, and the chart shows how they overlap. Listen comes first: understanding the brief and the audience before drawing anything. Define begins during that listening, to set the positioning and the words that will guide every choice. Design, the longest step, explores directions and then builds the system. Deploy starts before the design is finished, to test the brand on its real media before delivering the guidelines and the files.
Listen
Understand the brief and the intended audience before the first sketch.
Define
Set the positioning and the words that will guide every visual choice.
Design
Explore directions, then build the system: mark, type, colour.
Deploy
Roll the brand out across its media and deliver guidelines and ready-to-use files.